Optimize PMA services

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Marketing Access Strategy

  • Developing market access strategy and plans, in conjunction with R&D, health economics and global marketing.
  • Target product profile testing and optimization with payers and physicians
  • Value proposition development and testing with payers and physicians
  • Global pricing strategy development
  • Life-cycle management opportunity evaluation
  • Prioritisation of new compounds for disease area strategy


  • Pricing and market access implementation with affiliates
  • Pricing launch sequencing
  • Value dossiers

Business Development & Licensing

  • Pricing and market access assessment of in-licensing candidates
  • Pricing and market accss assessment of divestment candidates
  • Project Managment of the Evaluation Process

Commercial Project Management

  • Project management in pharma, biotech and chemical marketing
  • Managing projects in Europe


  • Meet the Payer Days
  • Coaching new recruits to pricing and market access
  • Cross functional pricing and market access training on specific topics
  • Workshop on market access issues