Susie Ursell is a highly experienced pricing & market access expert who has worked in both the chemical and pharmaceutical industry for over 20 years. Susie’s experience spans global marketing, pricing and market access, purchasing, supply chain and commercial project management; this breadth of experience enables projects to be integrated into the wider commercial and clinical context.
Susie’s most recent roles in pharmaceuticals were as Global Pricing and Market Access Director, AstraZeneca for in-line brands, development for launch and Emerging Brands. In 2010, Susie founded Optimize PMA, a pricing and market access/interim solutions consultancy for pharmaceutical, biotechnology, pricing and market access agencies and has been doing projects directly for Pharma as an Interim Pricing and Market Access Director. In addition Susie has been working with pricing and market access consultancies on projects.
Susie has extensive experience of leading global pricing and market access strategy development and a track record of successful implementation with affiliate companies. She has detailed knowledge of conducting payer, and physician insight field work and analysis, broad therapy area knowledge, strong project management and passion for customers.
Qualifications include an MBA from the Open University, Postgraduate Diploma in Health Economics (Keele University), and a BA Joint Honours in French and German, Durham University.